Helen Karlsson
Welcome to my portfolio!
I've spent the last few years working as an analyst consultant, where the majority of my projects have involved tracking implementations and measurement frameworks. I have worked with clients across B2B, e-commerce, SaaS, and Swedish authorities.
Since many professional projects are confidential, I created this portfolio to offer a glimpse into my skills through stripped-down examples. It also reflects my growing focus on Business Intelligence and Data Engineering.
Projects
Energy Data Pipeline with Databricks and Power BI
This project demonstrates a scheduled pipeline using Databricks and PySpark. It processes hourly simulated solar energy data.
Data PipelineDatabricksPower BIPythonPySpark View more ↗Zalando - Data Modeling, Cloud Solution & BI Platform
To run an e-commerce business at Zalando's scale demands advanced data infrastructure, technology, and logistics solutions.
Data ModelingPower BICloud SolutionsData Strategy View more ↗ERP Migration Project
This is my current assignment where I support the client with a shift from one ERP-System to several specialized systems. I’m also contributing with data to an AI initiative.
SQLAzure Data StudioPower QueryPythonExcelERP-System View more ↗Accessibility - Packaging a new service offering
New business opportunities and increased billable hours.
WCAGEuropean Accessibility ActAccessibility Audits View more ↗Web & App tracking: From strategy to technical implementation and analysis
One of my most common project scopes is to strategically and operationally support organizations to work data- and insight-driven with their websites and applications.
MatomoGoogle AnalyticsPiwikPRODataLayerJavascript View more ↗Privacy & Consent Management
It's crucial for website owners to be aware of what cookies are being set by their sites…
GDPRCookieBotCookie Management Platforms View more ↗About Me
I help companies develop data-driven working methods and identify how collected data from various sources can be used effectively. My focus is on ensuring that accurate, reliable data is made accessible to the right people within the organization.
I enjoy combining and transforming data into insights that support decision-making, whether for website owners, product managers, or other key stakeholders.
My experience ranges the full data lifecycle, from strategic planning and defining tracking needs, to the technical implementation of tools and measurement points, all the way through to analysis and visualization.
Digital Analytics Specialist
IHM Business School, Gothenburg
Bachelor of Science in Business Administration
Major in Marketing, Organizational Studies and Leadership
Mid Sweden University, Östersund
Previous roles
Data Analyst, Digital Analyst, Web Analytics Expert, Marketing Performance Analyst, CRM-Analyst, Economist/Financial Property Manager & Team Coordinator
When I'm not working..
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